Resumé

Brian Freeman

Highly-accomplished creative professional with extensive experience developing solutions for digital and print. Demonstrated ability to train, mentor, and lead creative teams, as well as produce and develop creative content across various industries. Proven track record of producing successful creative campaigns, mobilizing teams and managing global brands.

Professional Experience:

DESCARTES SYSTEMS GROUP, Waterloo, Ontario, Canada (Remote Role) • 2019 – Present

Creative Manager – May 2022 – Present
Senior Multimedia Specialist – Oct 2019 – May 2022

Lead the design and development of social media campaigns, landing pages, animations, videos, user interfaces, websites, and downloadable materials. Collaborate with content specialists and key stakeholders on global marketing campaigns. Manage all freelancers and delegate assignments. Act as designated subject matter expert on all things brand related, and act as QC to ensure all materials created adhere to brand guidelines. Manage projects from concept through delivery to ensure department OKRs are being met. Collaborate directly with Global Creative Director on the editing and proofreading of marketing material and web content.

• Developed and implemented global brand guidelines to unify material across the globe
• Designed and developed templates for vendors and freelancers
• Formalized and designed brand guideline training modules for new hires.
• Conceptualized and implemented formal QC process to ensure brand compliance across 24 countries
• Redesigned user interface for key shipping product that resulted in 30% increase in client onboarding.

Senior Designer
TEXAS DEPARTMENT OF TRANSPORTATION, Austin, TX • 2013 – 2019

Co-led on several statewide campaigns. Designed and developed websites and printed material. Collaborated with designers and section managers to develop the creative work for new statewide initiatives. Provided mentorship and guidance to junior-level designers. Worked directly with section director on the design of web content and internal print publications. Conducted meetings with internal customers to pitch creative campaigns and concepts.

• Developed design templates that standardized all road project websites throughout the state.
• Initiated the redesign of all monthly and quarterly publications, unifying the company brand across digital and print media in all 26 state districts.
• Created identity, branding and digital assets for high profile state campaign, raising program awareness and helping to reduce traffic congestion in the top five most populated metro areas in Texas.
• Collaborated on and spearheaded campaigns for several key statewide initiatives, including TxDOT Diversity and Inclusion.

Senior Designer
JHA MARKETING, Austin, TX • 2011 – 2013

Served as lead designer on key accounts, led the design and development of printed material and client websites. Charged with handling all company social media efforts, including LinkedIn, Twitter and Facebook. Collaborated with junior designers and VP of Business Development to develop new business pitches and RFPs.

• Spearheaded the redesign of corporate website
• Created company blog, wrote and published articles and coordinated staff-curated content.
• Oversaw a significant increase in social media engagement, increased Facebook likes 150%, grew Twitter followers from 150 to 2,000, and regularly engaged with followers.
• Developed branding campaigns and websites for several key accounts
• Winner of 2013 Communicator Awards, 2012 Marcom Awards and 2013 SIAA Awards

Assistant Executive Director
UGOPRINT, West Palm Beach, FL • January – July 2011

(6 month contract) Led team of designers and administrative personnel. Delegated duties to staff and managed all company expenditures. Mentored and trained junior-level staff members. Maintained production schedule and quality control of all client projects. Conducted face-to-face meetings with clients to sell creative campaigns and concepts.

• Developed standard operating procedures manual for each department
• Developed job descriptions for each position
• Managed the hiring of all freelancers and subcontractors
• Spearheaded the transition from an established quickprint retail business to a full-service ad agency

Creative Director
REACTION STUDIOS/REACTION STUDIOS PHOTOGRAPHY • 2009-2011

Serve as creative consultant. Design and develop websites, logos, and digital assets. Process and develop photographs for social media posts and for print sales. Generate written and graphical content for both print and web publications. Pitch creative campaigns and concepts. Manage production schedule and all company expenditures.

• Formalized business plan, formulated strategies to generate revenue and earn repeat business
• Served as ghostwriter for a Florida lifestyle magazine
• Created collateral for fundraising campaign for Texas non-profit that aided in building hospitals and orphanages in third world countries

Director of Publications
CPM, New York, NY • 2007-2009

Led the design and development of multi-tiered direct mail campaigns. Managed fully remote team of artists, designers, writers, web developers and production managers, and delegated duties to staff. Developed online content for corporate website and subsidiary sites. Collaborated with VP of Communications on the editing and proofreading of all print and web publications. Conceptualized publication plans for both print and web for executive team approval. Directed advertising initiatives to increase brand awareness and revenue.

• Reduced monthly publication costs by 30%, enabling increase in mail quantity
• Initiated the redesign of all monthly publications to enhance marketability to younger client base
• Collaborated with web personnel to transition older print material to completely online format
• Launched targeted ad campaigns across the US, introducing the brand to new markets
• Reduced print material delivery time to staff in the field by 50% by using strategic vendor partnerships

Early Career (details on request):

FAMILY CHURCH, West Palm Beach, FL – Creative Director
MWI Corporation, Deerfield Beach, FL – Graphic Design Manager
JWT, Boca Raton, FL – Graphic Designer
HARPER & CASE, New York, NY – Graphic Designer

Education and Training:

Houghton University, Houghton NY

• B.A. Art major/Writing minor, Graphic Design and Painting emphasis

Achievements / Community Involvement:

• Winner of 2013 Communicator Awards, 2012 Marcom Awards and 2012 SIAA Award
• Board of Directors, Austin Art Boards 2012 and 2013

Certifications:

Lumenbrite, Austin, TX – May 2019­­

• Essential Adobe After Effects Certification, 1&2

Skills

• Proficient on both Mac and PC platforms
• Expert level proficiency in Adobe Creative Cloud (including After Effects, Premiere, and XD), Microsoft Office, Google Workspace (Sheets, Docs, Slides)
• Intermediate proficiency in Keynote, HTML, CSS, Content Management Systems
• Working knowledge of Sketch, Figma, Javascript and jQuery
• Excellent copywriting and editing skills
• Extensive experience troubleshooting computer hardware and devices