Mutual Service Corporation wanted to update their existing employee recruitment campaign. Their main focus? The fact that you could work for them and still have a life outside of work, which is very atypical for their industry. In this ad series, each of the featured brokers shared with our team about their passions and pursuits in their personal lives. We selected stock photo backgrounds based on their answers, and then (with the aid of professional photographers) selected props and clothing that tied it all together. The result was a very personal and believable campaign that generated a record number of inquiries.