How do you make a water pump… sexy? Well, you can’t. But showcasing a pump that barely sees the light of day before it is sent to pump sewage or stormwater was the main challenge for this product brochure. As with their other literature, these needed to be very data-driven. We took the existing schematics and created a unique art feature for the front cover, and we used cutaways for the inside. The result was a visually-appealing product brochure that showcased both the product and its intricacies.