Brian Freeman
Highly-accomplished creative professional with extensive experience developing solutions for digital and print. Demonstrated ability to train, mentor, and lead creative teams, as well as produce and develop creative content across various industries. Proven track record of producing successful creative campaigns, mobilizing teams and managing global brands.
Professional Experience:
DESCARTES SYSTEMS GROUP, Waterloo, Ontario, Canada (Remote Role) • 2019 – Present
Senior Creative Manager – March 2025 – Present
Creative Manager – May 2022 – March 2025
Senior Multimedia Specialist – Oct 2019 – May 2022
- Drove a 30% increase in customer growth by redesigning the user interface for a key product.
- Initiated the deployment of AI tools and software, increasing content output by 75%, and reducing creative development time by 60%.
- Developed AI training modules for global marketing team, leading to a tool adoption rate of 40%.
- Supervise multinational creative team, manage and train junior-level team members.
- Oversee and approve all creative work across 24 global markets through a project management system.
- Enable brand compliance across the organization by establishing a standard QC process.
- Advance creative goals while serving as the designated subject-matter expert on all things brand-related, and acted as QC to ensure brand compliance.
- Spearhead the design and maintenance of the corporate brand guide, and updated all standards and components as needed.
- Develop and execute brand training modules for all new hires across the organization
- Author social media campaigns, landing pages, digital advertising, animations, product videos, infographics, user interfaces, product websites, and downloadable materials for marketing and sales enablement.
- Interpret marketing research and data-driven insights to generate effective data visualization.
- Design and author brand templates for external vendors and freelancers.
- Organize workflows, provide creative direction, and manage freelancer and agency relationships.
- Collaborate with key stakeholders and executive leadership on global marketing campaigns.
- Orchestrate projects from ideation through completion to ensure department OKRs are met.
- Partner directly with the Global Creative Director to design marketing material and create content.
Senior Designer
TEXAS DEPARTMENT OF TRANSPORTATION, Austin, TX • 2013 – 2019
- Increased company brand awareness by 30% across all 26 state districts through a brand refresh.
- Developed identity, branding, and digital assets for a high-profile awareness campaign, which resulted in a 77% reduction in vehicle traffic in the most congested metro area in Texas.
- Led the creative efforts for high-level statewide campaigns in a fast-paced environment, designed and developed project websites and downloadable material.
- Provided mentorship and guidance to junior designers and performed QC on departmental projects.
- Conducted meetings with internal stakeholders to pitch creative campaigns and concepts.
- Collaborated on and authored creative campaigns for several key statewide initiatives.
Senior Designer
JHA MARKETING, Austin, TX • 2011 – 2013
- Increased Facebook likes by 150%, grew Twitter followers from 150 to over 2,000, and regularly engaged with followers, successfully driving a significant increase in social media engagement.
- Championed the design and development of marketing collateral and client websites as the lead designer on key B2B accounts.
- Oversaw all company social media efforts, including LinkedIn, Twitter, and Facebook.
- Revamped the corporate website and orchestrated the transition to a CMS-based site.
- Authored the company blog, wrote and published articles, and coordinated staff-curated content.
- Winner of 2013 Communicator Awards, 2012 Marcom Awards and 2013 SIAA Awards
Assistant Executive Director
UGOPRINT, West Palm Beach, FL • January – July 2011
(6 month contract)
- Led a team of designers and supervised all administrative personnel.
- Established production schedules and quality control of all client projects.
- Increased client roster by 200%, secured new business and engaged current clients.
- Developed standard operating procedures manual for each department.
Creative Director
REACTION STUDIOS/REACTION STUDIOS PHOTOGRAPHY • 2009-2011
- Pitched creative campaigns and concepts to drive a 300% increase in new business over 6 month period.
- Designed and developed websites, logos, and digital assets.
- Processed and developed digital photography for social media posts and media sales.
- Curated unique written and graphical content for downloadable publications.
Director of Publications
CPM, New York, NY • 2007-2009
- Secured a 30% reduction in monthly publication costs, enabling an increase in mail quantity.
- Lowered material delivery time to staff in the field by 50% via strategic vendor partnerships.
- Directed advertising initiatives to increase brand awareness and generate revenue.
- Redesigned all monthly publications to enhance marketability to a younger client base.
Early Career (details on request):
FAMILY CHURCH, West Palm Beach, FL – Creative Director
MWI Corporation, Deerfield Beach, FL – Graphic Design Manager
JWT, Boca Raton, FL – Graphic Designer
HARPER & CASE, New York, NY – Graphic Designer
Education and Training:
Houghton University, Houghton NY
- B.A. Art, Graphic Design and Painting emphasis, Minor in Creative Writing
Achievements / Community Involvement:
- Winner of 2013 Communicator Awards, 2012 Marcom Awards and 2012 SIAA Award
- Board of Directors, Austin Art Boards 2012 and 2013
Certifications:
- Essential Adobe After Effects Certification, Adobe Certified Professional – Adobe Photoshop
Skills
- Mac, Windows, Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere, XD, Office365, Google Workspace, Monday.com, Figma, AI Tools, ChatGPT, Descript, Riverside, HTML, CSS, CMS, JavaScript
